Virtual Marketing Director Programme

In most small businesses, everyone’s so busy doing their jobs that no-one has the time or expertise to handle the marketing. What happens is that either you don’t ‘do marketing’ and just rely on word-of-mouth and referrals, or you pluck at ad hoc activities such as placing an occasional advert, attending an exhibition or running an email campaign and rush around throwing something together at the last minute. At best you take on an agency to do your marketing for you. However you’re handling your marketing you’re frustrated that you’re not getting the results you want.

Here’s how it can be so different.

As your Virtual Marketing Director, I give you high level marketing support to help you identify the right strategies and implement a realistic and practical marketing plan to increase your customers, increase your sales and, most importantly, increase your profits.

You tap into the knowledge and expertise I have built up over 25 years so that you can short-cut to the things that really work. And you have me ‘on call’ to direct and support your marketing, at the fraction of the cost of having a full-time in-house Marketing Director.

Here’s what I do:

First I get to grips with what your business is all about, your current and recent marketing activity, the results you’ve achieved and how they match your expectations and I establish what you want to achieve, what your future objectives are.

Next I recommend specific steps that will help you achieve your objectives and work with you to create an action plan that is sustainable and that gets the biggest impact with the least time, effort and budget.

It’s important you realise that I don’t ‘do’ all your marketing for you. I don’t have a creative team, I’m not a web developer and I don’t run telemarketing campaigns, although I know lots of people in these areas and can introduce you to the best possible firms for each project.

What I do is give you the tools, techniques and support to make your existing marketing more profitable. I work with you and members of your team to build your skills so that you can effectively develop and deliver a marketing plan that is sustainable and profitable. I provide step-by-step guidance to help you implement your action plan and I give you on-going support to adjust, review and realign your activities to achieve results.

The Virtual Marketing Director Programme is based on a monthly consultancy retainer. The programme is designed around your specific needs, and includes a combination of face-to-face meetings, support by telephone and Skype, as well as unlimited email contact. There is no minimum contract - most clients work with me for 4 to 6 months and typically we meet once a month, have a telephone or Skype meeting every week, have a weekly progress-and-review email and exchange as many emails as necessary.

Interested in the Virtual Marketing Director Programme?

Let’s start by having a phone conversation to see if there is a fit between what you want and what I have! Fill out the short form below and I’ll get back to you within 48 hours to arrange a time for a FREE initial 30 minute conversation.

I look forward to hearing from you.