Clients Success Stories

Wondering EXACTLY what I do and the RESULTS I get?

Let me give you a better idea of how I can help your business. Here are some of our client success stories. If they inspire you, let’s talk about your business.

 

"Revitalise my business and make my website work harder"

Client Challenge

Slimtone has been offering a healthy eating weight loss programme to women in the South Wales Valleys for over 25 years. Having led the sector in 2000 when they launched a revolutionary Online Slimming Club, they were now lagging behind larger competitors. The challenge was to revitalise the online business and make the website work harder.

What I did

The first step was to clearly identify the online offer and present it in the most attractive and compelling way. Next a new website was developed, in conjunction with the client’s current web developer. This focused on directing prospects step-by-step along their web journey, with a personal video introduction from Slimtone’s founder, access to free resources and evidence of the results in the form of success stories, and hints and tips from satisfied members.

A blog, Facebook page and Twitter feed were introduced to support website activity, together with a targeted offline campaign, both in the local and national market.

The Results

The new, modern and dynamic website provides a sound platform for all online activity. Online sales are increasing and a database of interested prospects is being developed. Ongoing adjustment means that the website is continually updated and sales opportunities maximised. In addition, local membership has also increased as a result of the online activity and an online community is building momentum.

"Make it easy for franchisees to hit the ground running"


Client Challenge

This fast-growing franchise company wanted to improve the marketing support offered to franchisees, so that new franchisees, in particular, could hit the ground running. Most of the franchisees had little or no experience of marketing and sales and were looking for guidance to manage their marketing activity more effectively. It was also important that the image, message and approach was consistent across the UK, but flexible enough to allow individual franchisees to add local flavour.

What I did

Having fully reviewed the client’s marketing material and recent marketing campaigns, I created a bespoke Marketing Toolkit and Diary. The manual was provided to every franchisee and included a Getting Started section, guidance on preparing a Marketing Action Plan, a toolkit section identifying how to undertake individual marketing activities, a 12-month week-to-view diary section to make it easier to plan what to do and when, as well as quick tips to boost the franchisees’ business. Sample campaigns and creative examples, checklists, templates and scripts were included in a reference section and on an accompanying CD.

A blog, Facebook page and Twitter feed were introduced to support website activity, together with a targeted offline campaign, both in the local and national market.

The Results

The step-by-step guidance provided in the Marketing Toolkit has enabled franchisees to jump-start their marketing activity. They are able to plug into proven campaigns and spend more time with prospective clients, instead of worrying about what marketing to do. Confidence, as well as results, has increased. An additional benefit for the franchisor has been the use of the Marketing Diary as a monitoring tool to keep track of the activity undertaken by each franchisee.

"Capitalise on initial success and drive business to the next level"


Client Challenge

In their first five years in business, this client had established himself as a valued and professional adviser and was now looking to capitalise on that success and drive the business to the next level. An additional challenge was to generate a more consistent flow of qualified leads, maximising the limited resources in the business and convert a higher percentage of those leads into ongoing clients.

What I did

The first phase of the project was to develop a comprehensive marketing strategy and 3-year action plan which provided the client with a sound base for future growth. This involved clearly identifying the company’s core business and creating a unique positioning and identity; establishing the most profitable target audiences; and developing a strategy to communicate with them effectively and cost efficiently.

In the second phase of the project, I assisted with the implementation of the marketing action plan. A comprehensive and dynamic website lies at the core of the strategy, with direct marketing activity in the form of a series of Special Reports and a planned and carefully managed networking and PR programme as key support elements. The Special Reports clearly target specific target groups, enabling potential clients to register their interest and ensure that leads coming into the sales pipeline are qualified. A systemised follow-up campaign using traditional and new media, as well as personal contact takes prospects along a journey to becoming loyal clients.

Ongoing support was provided in the form of coaching and an annual review to measure achievement against the plan and put the next phase of activity in place.

A blog, Facebook page and Twitter feed were introduced to support website activity, together with a targeted offline campaign, both in the local and national market.

The Results

The marketing strategy provided the client with the big picture and the action plan gave him a step-by-step roadmap to achieve short and medium term objectives. With flexibility built in to the plan, he was able to adjust activity to match resource and timing requirements. Ongoing support meant the client had a sounding board and second opinion when faced with marketing issues. The flow of business is now more consistent, conversion rates have improved significantly resulting in a more profitable bottom line.

A comprehensive and dynamic website lies at the core of the strategy, with direct marketing activity in the form of a series of Special Reports and a planned and carefully managed networking and PR programme as key elements.

The company now has a more profitable client base with an efficient and cost-effective systemised marketing approach. They maintain a leading position within the business community across South Wales and ongoing marketing support ensures cutting-edge marketing techniques combined with traditional activities maximise results.

"Identify new markets and develop a sustainable business"

Client Challenge

Significant changes in the market and re-organisation in its international divisions meant that this major blue-chip manufacturer was now looking to subcontract manufacturing services to other businesses in the UK and Europe. As business had always come from within the organisation, the need to look outside was a big challenge. In addition, the company’s focus had always been on the consumer market – now they would need to operate in the business-to-business (B2B) market.


What I did

I assisted the client to develop a sustainable marketing strategy and to market its services more effectively within the UK and European B2B markets. I helped them to clearly identify key target markets, to define their message and establish a unique positioning for each sector and to find the most effective way to reach the target organisations.

A dynamic business-to-business website underpinned the marketing support campaign, which used traditional as well as digital channels.
Advice was also provided to structure the New Business Division so that the sales and marketing function was efficiently managed on an on-going basis.

The Results

This project achieved a major change in mindset within the organisation. Several different market sectors were tested and a campaign rolled out to those with the highest potential. The company is gradually establishing its position as a sub-contract manufacturer with a clear and focused area of specialism.

"Raise awareness of innovation and encourage take-up of innovation-related services"


Client Challenge

This public sector client wanted to encourage the business sector to embrace a culture of innovation and was seeking support to develop a campaign to achieve this aim.

What I did

Through a public procurement process, I won the tender to undertake this project. The first phase was to identify the distinct target audiences and develop appropriate propositions for each targeted segment.

I then provided copywriting services for a wide range of marketing support material and project managed the production. This included an innovation guide, interactive CD with detailed examples of innovation in action, an online self-assessment tool, fact sheets and hints and tips, a monthly e-newsletter (over 50 issues to date) and a Tips for Success booklet.

A highly collaborative project, an additional challenge was to bring together and create ownership amongst the partner organisations and to ensure that all business sectors and the academic sector were addressed.

A dynamic business-to-business website underpinned the marketing support campaign, which used traditional as well as digital channels.

Advice was also provided to structure the New Business Division so that the sales and marketing function was efficiently managed on an on-going basis.

The Results

The campaign has continued over a number of years. Awareness of innovation and take-up of innovation-related services from this public body have increased. Over 50 issues of the monthly e-newsletter have been produced – the number of subscribers continues to increase on a monthly basis and open and click-through rates are consistently good and significantly higher than for any other electronic publication produced by this and similar public bodies.


 
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