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About Helen
Helen Murdoch

“You always bring a smile and put a sparkle into everything you do.”

I have to admit it – marketing is my passion. I’m fascinated by how it works, by the way people make decisions to buy and how a small change to what we do in our marketing can make such a huge difference to the results we get.

But what I really love is to share that passion with others. I love to share my knowledge, my insights and my ideas to help businesses sharpen up their marketing and achieve even greater success.

No doubt you want to know more about me before you decide if you want to contact me.

First here are the basics

  • I graduated from Thames Polytechnic (now University of Greenwich) with an honours degree in International Marketing and, more recently, completed a Masters in Marketing at the University of Glamorgan.
  • I’m a Chartered Marketer and member of the CIM (Chartered Institute of Marketing) and a Business Leader member of the Marketing Society.
  • I’ve worked at the ‘sharp-end’ of business for over 25 years. My experience covers marketing both internationally and in the UK, for blue chip companies in the food sector and the beauty and cosmetics sector as well as experience in the public sector.
  • In 1995 I started my own business with the aim of bringing the marketing tools and techniques used by big business into the reach of smaller businesses, so they too could reap the benefits.
  • H M Marketing has a wide client base and has undertaken projects for large organisations such as Sony, Huawei, GE Healthcare, Mitel and the Welsh Assembly Government, as well as for very many smaller, growing businesses, including franchises, start-ups and not-for-profits.
  • As well as being the Managing Director for H M Marketing, I am a senior partner with MA Consulting International and Networlding Europe, a Trustee for The Makers Guild in Wales and a Board Member for Groundwork Bridgend & Neath Port Talbot.

 

And here are some of my beliefs

  • Successful marketing is about knowing your customers, matching what you offer with what they want and making sure you tell them about it in the most effective and profitable way possible – and then doing it over and over again.
  • It’s vital to keep up-to-date with the latest trends and cutting-edge tools and techniques, but never forget the tried and tested things that are proven to work – the magic usually works when the two are combined.
  • Working with people who are ambitious and have the drive and commitment to make their business a success, is challenging and hugely satisfying.
  • Always be professional, pay attention to the details and take business seriously – but have fun, be enthusiastic and enjoy others’ success.

 

And here are 3 things that most people don’t know about me

  • I launched the original Pot Noodles product in Germany.
  • I love reading and I’m addicted to personal development books, audio and video programmes.
  • I’m President of Girlguiding Cymru (Girl Guides in Wales) and I run a local Brownie unit.

 

Now you know a little about me, have a look at the services I offer – let’s see how we can work together to get you more sales and more profit, more easily.

 
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